PRIVACY POLICY

1. Introduction

The General Data Protection Regulation (GDPR), implemented in 2018, is a comprehensive data privacy law in the European Union (EU) designed to protect the personal data of EU citizens. It establishes strict rules for the collection, processing, and storage of personal data by businesses and organizations, regardless of their location. GDPR grants individuals greater control over their personal information, requiring clear consent for data collection, providing rights to access and erase data, and mandating notification of data breaches.

Emily Wild / Wild Creative Studio, is committed to protecting the privacy and security of your personal information. This Data Policy outlines how we collect, use, and safeguard your data when you use our website.

How is your data collected?

On the one hand, your data is collected when you provide it to us. This can be e.g. This could, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What is your data used for?

Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.

 

2. How your information is used

We may use your email address to communicate order updates and respond to inquiries.  You will only receive emails about promotions if you sign up for the newsletter. You can opt-out of promotional emails at any time.

 

3. Third-Party Services

Google Analytics

We use Google Analytics to analyze how our visitors use our website. Learn more about how Google uses data and personal information here.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also use cookies for marketing purposes. Via Google (read more here) and Facebook (read more here).

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service we can integrate maps on our website.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform font display. When you access Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we indicate on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:

https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs 

You can find more information on how to handle user data in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers. 

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Analytics and Third Party Tools

We share your personal information with third parties who assist us in using your personal information as described above. We also use Google Analytics to understand how our customers use the website. Further information on how Google uses your personal data can be found here: https://policies.google.com/privacy?hl=de. You can deactivate Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

4. Cookies

Our website uses cookies. We use cookies to help us improve the quality of our service, including for storing user preferences, improving search results and ad selection, and tracking user trends. 

Cookies are small text files stored on a user’s device when they visit a website. They serve various purposes, including remembering user preferences, enhancing user experience, and tracking website activity. Cookies can store information such as login credentials, language preferences, and shopping cart contents. They are used for analytics, advertising, and personalized content delivery. Cookies enable websites to recognize users, tailor content to their interests, and provide a seamless browsing experience.

 

5. Data Access

Access to your personal information is restricted to authorized personnel only.

 

6. Data Retention

We will never save your personal information longer than is necessary for each purpose. In the most common cases, we will remove your personal information after your intended purpose. The only case where we keep the data longer than is necessary is when we are going to comply with legal obligations. (for example, according to the Accounting Act)

 

7. Rights

You are always entitled to extract any information we have about you and may also ask us to update incorrect information or to supplement information that is inadequate.

You are also entitled to be forgotten. You can at any time request that the information relating to you be deleted. There are few exceptions to the right to delete, such as, for example, that it should be retained in order for us to fulfill a legal obligation. (for example, according to the Accounting Act)

 

8. Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email emily@wildcreative.studio or by post at: Emily Wild, Seydlitzstraße 3, 40476 Düsseldorf, Germany